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Identity or Brand Enhancement

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Identity or Brand Enhancement

Brand Enhancement

Your brand is everything you do and everywhere your business or products are seen. We will create and implement your professional brand that will strengthen and unify everything your business does online, in print, and on location. 

Logos

Even if we do not redesign your logo we can recreate it. Dark logo on a light background, Light logo on a dark background, and other versions. We provide a vector version, png versions (transparent background for web), and jpeg versions of varying sizes and dimensions (as needed).

Branded Collateral & Assets

Business Cards, Postcards, Flyers, Stationary, Leave Behinds, Signage, Billboards, Magnets, Stickers, NFC tags, Door Hangers, Table Tents, and any other printed or custom decaled surface you can think of are all available via Digital Brick and our Elite print partners.

Brand Guidelines

A brand standard guideline for use in all future instances or with 3rd party companies. This includes designed logos,  hex and RGB colors, fonts used and more. It ensures any future work done with other companies to match the brand you have in place.

Experience

Andrea, has over 25 years of graphic design experience. Her specialty is branding and corporate identity. She has designed for Microsoft, Blackberry, T-Mobile, and MLB to name a few. Andrea is our Creative Director and manages and guides our design team

Website Design and Development

Website Examples

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Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Nulla quis lorem ut libero malesuada feugiat. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Nulla porttitor accumsan tincidunt.

Nulla quis lorem ut libero malesuada feugiat. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Nulla porttitor accumsan tincidunt.

Website Design and Development

Custom Design

Our professional graphic design team incorporates your brand with your business model to help your website effectively monetize your offer/goal while standing out from your competitors.

 

Brand Consistency

We layer your branding into every piece of work we do for your business. Most importantly we keep the brand  (the look, feel, and image) consistent throughout all of your creative assets.

Open Graph Protocol

Open Graph is what the major social networks use to pull the link image, link title, and link description that displays when someone shares that webpage to the social media platform. We design a custom share image, title, and description for each page of the website. This makes your brand look its best and ensures the share image is always correctly sized on all of the social sites.

Social Media Follow & Share Integration

Custom branded social sharing and social following buttons/integrations are included. These match your branding and help to grow your following.

Advanced Functionality

Call-to-actions, sliders, content forms, full-width layouts, email subscription forms, video sliders, countdown timers, and more... Your content will be built to convert with our advanced modules and layout. 

Fully Responsive

Responsive websites reformat the webpage to display based off of the device viewing it. Google has begun penalizing websites without a “mobile-ready” layout by lowering where it shows in the search results. 

3 Unique Layouts

Digital Brick builds unique layouts for desktop, tablet, and mobile. Each design, layout, and even functionality is unique for the device that will be viewing it. This ensures each webpage is always focused on the ultimate goal it has to your website and business as a whole. 

Email Marketing & Automation

We will setup and integrate our partner email platform, MailerLite. Website visitors will be able to signup for regular updates, newsletters, etc. that you send them. We will also fully set up the MailerLite account including all domain verification and authentication. The MailerLite platform also allows for complete automation so you can send a single email or a series of emails based on a user's action, timeframe, list segment, birthday or anniversary, and tons more.

You will have full access and login credentials to MailerLite via your own account. Digital Brick will also be connected to the account via our own login credentials. This helps us assist you if you get stuck or need help or if you upgrade your email service with our done-for-you package down the line. We will also provide screenshots and screencast walk-throughs on _______'s Team site.

WooCommerce (eCommerce)

WooCommerce (eCommerce) Examples

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Nulla quis lorem ut libero malesuada feugiat. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Nulla porttitor accumsan tincidunt.

Nulla quis lorem ut libero malesuada feugiat. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Nulla porttitor accumsan tincidunt.

WooCommerce (eCommerce)

Literally Sell Anything

Physical, Digital, Marketplaces, Affiliates, Memberships, and Beyond. Sell physical products, digital downloads and/or subscriptions, even content memberships or appointments, you can sell anything with WooCommerce.

 

Product Packages (25/50/100 Products)

We handle uploading individual products with up to 5 variations (size, color, etc). You provide any product images, description, shipping class, SKU, and we handle it from there. As a bonus the product feed created with WooCommerce is importable to other product feeds like Facebook Shop, Google Merchant Center/Google Ads, and more. Packages are available in 25, 50, and 100 products.

Shipping (& Handling) Rates

Set varying shipping rates by location or shipping classes by product. You can add "shipping and handling fees" as separate line items added to varying rates or classes. You can set FREE shipping thresholds or requite coupon codes or a combination of coupon and product, amount, etc. The sky's the limit. You can connect your USPS, FEDex or UPS account to your eCommerce store to streamline your internal shipping process while effortlessly informing your customer of their tracking info and package progress. 

Free Shipping Thresholds

Have a required minimum order amount, a unique coupon code, or a coupon code and product or set dollar amount for free shipping to automatically trigger at checkout.

Tax Rates

Don't worry about taxes we can geolocate the exact state and local taxes based off of your set parameters. You can charge by billing or shipping address or simply charge off your shop's physical address (in state only). You can even add product pricing inclusive or exclusive of tax.

Automated Transactional Emails

(Look at WooCommerce and get the exact emails that go out)

Expandable Functionality and Capabilities: Want to add subscription memberships to your site? How about tickets, software licenses, or a classified section open to the public? This can all be created with the WooCommerce base and a premium (niche) plugin designed to extend the capabilities and functionality of the WooCommerce platform.

eCommerce Google Analytics Setup

Analytics about your online storefront traffic with additional tools and metrics specific to selling products online (digital or physical).

Full Payment Processor Setup/Assistance

We handle the techy side of connecting with a variety of payment processors. We setup developer's access so all you have to do is enter your business details and an account where your money gets deposited.

  • Stripe
  • Paypal Standard/Pro
  • Braintree Payments
  • Authorize.net

Deeper Email Automation through MailerLite or Mailchimp

Use email automations such as Abandoned cart emails, emails based on similar products/upsell products  based on purchase history, Reorder reminders, special birthday emails, and that is just to name a few. Email automation combined is limitless when combined with an online storefront.

Fully Customized Layouts

Your storefront will be a one of a kind marketplace just like your brick-and-mortar location and will provide a buying experience that only your products, brand and level of service can deliver.

  • Product Page
  • 100% Customized Product Layout developed from product images, description, gallery, title, rating, pricing, related products, reviews, meta data, etc.

  • Shop Page & Categories
  • Categories display all the subcategories and/or products of the parent category and are a way to organize your products and to make your site more navigable. Your shop page is a default WooCommerce page that displays all of your product categories. We design your Shop and Category pages to match the overall product display (look and feel) to match your site, brand, industry, and eCommerce goals.

  • My Account (Customer) Page
  • The account page is what individual customers view when they log in and includes, shipping address, previous orders, saved billing details, digital downloads or software keys or licenses, etc...We customize this to operate as a limitless interface and integrate other aspects of your business, or customer management (such as support) through the My Account (interface) page.

  • Cart & Checkout Pages
  • We tailor your cart and checkout pages to match the rest of your site's look and feel while zeroing in on your business's proper online checkout flow.

Stock Management

Shop Manager Backend

Coupon Codes

Conditional Logic

Add New Products Yourself

Facebook Shop Integration (Auto-Sync)

Copywriting Assistance

Your content goes here

Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Nulla quis lorem ut libero malesuada feugiat. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Nulla porttitor accumsan tincidunt.

Nulla quis lorem ut libero malesuada feugiat. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Nulla porttitor accumsan tincidunt.

Copywriting Assistance

Minor Copywriting Editing

While we ask for business owners to provide us as much content about their business as possible, we specialize in helping them format and present that content to maximize its impactfulness and/or effectiveness. There is a science to how information should be presented on a webpage. We guide your content and info against these rules to bring your business's story to life.

 

Backstory, Knowledge, Expertise and Your USP

We will revise and rewrite your personal (if applicable) and company backstory to help solidify customer trust. This is best done by positioning your personal or business’s knowledge and expertise. We will assist you in setting a clear and concise USP (Unique Selling Proposition) that will help structure all sales pages.

Headlines & Subheadlines

We write powerful and effective headlines and subheadlines to grab and hold the reader’s attention.

Readability

Sales page copywriting will be pleasant to the eye,  digestible, and structured via “sales science”. All sales page copy is written from a benefit-positioned point of view, focusing on what the customer most cares about and the biggest reason they choose to purchase one product over another. 

USP & Competitive Advantage

We will revise and rewrite your personal (if applicable) and company backstory to help solidify customer trust. This is best done by positioning your personal or business’s knowledge and expertise. We will assist you in setting a clear and concise USP (Unique Selling Proposition) that will help structure all sales pages.

Domain Management

12 Month Domain Registration

We will register an agreed upon domain name (base cost extension) for the business through Google Domains. There are a ton of features Google includes for free including domain privacy and permissions sharing. 

Full DNS Management

Because we can be added through permissions to the domain we can handle any DNS settings that need to be setup. This includes setting the A record to point to our servers (where your website is housed), managing any TXT records (usually for verification – ex. Facebook & Google site verifications), CNAME records (ex. Sending Stripe payment emails from your domain instead of Stripe.com), DKIM & SPF Authentication (ex. Authentication for email/CRM services so your email marketing doesn’t go to the spam folder), and anything else that can come up. 

Up to 100 Email Addresses @ Your Domain (Google Domains Only)

Google Domains allows for up to 100 forwarded email addresses with each domain. Digital Brick walks you and your team through connecting the forwarded domain email address to a current gmail account to make a full alias connected to the gmail. This allows you to automatically respond to an email as the account that was emailed by the sender. More importantly a full alias connection allows you to click a dropdown menu and select the email account you wish to send an email as. You can connect as many as you need and manage them all in one place. 

Domain Management

12 Month Domain Registration

We will register an agreed upon domain name (base cost extension) for the business through Google Domains. There are a ton of features Google includes for free including domain privacy and permissions sharing. 

 

Full DNS Management

Because we can be added through permissions to the domain we can handle any DNS settings that need to be setup. This includes setting the A record to point to our servers (where your website is housed), managing any TXT records (usually for verification - ex. Facebook & Google site verifications), CNAME records (ex. Sending Stripe payment emails from your domain instead of Stripe.com), DKIM & SPF Authentication (ex. Authentication for email/CRM services so your email marketing doesn't go to the spam folder), and anything else that can come up. 

Up to 100 Email Addresses @ Your Domain (Google Domains Only)

Google Domains allows for up to 100 forwarded email addresses with each domain. Digital Brick walks you and your team through connecting the forwarded domain email address to a current gmail account to make a full alias connected to the gmail. This allows you to automatically respond to an email as the account that was emailed by the sender. More importantly a full alias connection allows you to click a dropdown menu and select the email account you wish to send an email as. You can connect as many as you need and manage them all in one place. 

Small Business Social

Google My Business (GMB) Setup

We will claim, verify, and setup your business profile with Google My Business. This includes (if necessary).

Verify Listing:  We verify your business listing and on Google Maps and in Google Search.

Website Integration:  Fully connecting your listing to your website (so it displays in search results).

Image Uploading:  Uploading relevant images to your profile.

Services Details:  Using provided description details for the Services tab.

Local SEO:  On page SEO to optimize your listing for search terms.

Ownership:  Setting up ownership so you own the listing and have control of it.

Review Button:  Linking a button on the website to listing’s review tab for easy customer reviews.

Customer Messages:  Activating customer messages if needed or wanted.

Detailed Reports:  Monthly review of listings insights (stats) to capitalize on any trending results.

Staff Site Integrations:  Screenshots and screencast dashboard walkthroughs via your Team/Staff Site.

Advanced Facebook Page Setup

We will unlock the power of your FB page. FB tends to add, change, and/or remove settings and features at least a couple times a month. We keep our clients completely up-to-date on any changes as well as aware of any valuable releases they might otherwise miss. We provide clients this FOREVER for no charge. Below are some features that may or may not apply to BSP’s Facebook Page:

Advanced FB Settings (Backend):

Custom Page Template/Tabs:

Events:

Jobs: 

FB Appointments:

CTA Button:  

Custom Tabs:

Custom FB App/Website Connection:

FB Messenger/Website Integration

We can create an integration between the website and FB messenger. This connection can serve as a very effective communication tool. In its simplest form, it is a powerful live chat application that connects web visitors needing help, with the business’s FB admin/managers, via the Messenger Mobile app. This lets you respond literally anywhere. We set up your FB page, domain, website and Messenger chatbot with a custom message, branded color and style, as well as provide a tutorial so you know how to use it.

Instagram Account Creation

We build, verify and connect a new Instagram account to your FB Page. You will be able to post, advertise and respond to messages on your Instagram account without leaving your FB page. Includes Instagram profile graphics.

Advanced YouTube Channel

We will verify your domain and connect to YouTube Channel. Design custom graphics for your Youtube cover image as well as your Channel.  You may have done some of this stuff already but we include it with our Youtube service:

Verify YouTube Channel: 

Website & Social Media Integration in YT Cover:

Search Engine Optimize Your Channel: 

Custom Username/URL: 

HUGE—-Custom Layout for Returning Subscriber and New Visitor (Different Featured video and content area for each visitor):

Homepage custom section layout for unique and engaging home layout:

Branded Video Intros and Outros:

Connect Google Analytics:

Setup Video Cards:

Custom Social Media Graphics

We will provide a simple icon design for BSP’s profile pic on social media. It will simply be a representation of and taken from your existing logo. Because profile pics size from 200×200 all the way down to 32×32, you want something recognizable but not a photograph with are hard to make out at the smallest size (32×32). By having a profile icon, you are also able to consistently extend your brand with every business profile you create.

We will also create a custom cover image for GMB and for Facebook.

Secondary Social (Citation) Sites

Up to 10 citation sites including TripAdvisor, Pinterest, Twitter, LinkedIn, Yelp. These site profiles will be completely filled in including images, descriptions, categories, and video (if applicable). The listings will be claimed and verified.

Small Business Social

Google My Business (GMB) Setup

We will claim, verify, and setup your business profile with Google My Business. This includes (if necessary).

Verify Listing:  We verify your business listing and on Google Maps and in Google Search.

Website Integration:  Fully connecting your listing to your website (so it displays in search results).

Image Uploading:  Uploading relevant images to your profile.

Services Details:  Using provided description details for the Services tab.

Local SEO:  On page SEO to optimize your listing for search terms.

Ownership:  Setting up ownership so you own the listing and have control of it.

Review Button:  Linking a button on the website to listing's review tab for easy customer reviews.

Customer Messages:  Activating customer messages if needed or wanted.

Detailed Reports:  Monthly review of listings insights (stats) to capitalize on any trending results.

Staff Site Integrations:  Screenshots and screencast dashboard walkthroughs via your Team/Staff Site.

Advanced Facebook Page Setup

We will unlock the power of your FB page. FB tends to add, change, and/or remove settings and features at least a couple times a month. We keep our clients completely up-to-date on any changes as well as aware of any valuable releases they might otherwise miss. We provide clients this FOREVER for no charge. Below are some features that may or may not apply to BSP's Facebook Page:

Advanced FB Settings (Backend):  

Custom Page Template/Tabs:  

Events:  

Jobs:  

FB Appointments:  

CTA Button:  

Custom Tabs:  

Custom FB App/Website Connection:  

FB Messenger/Website Integration

We can create an integration between the website and FB messenger. This connection can serve as a very effective communication tool. In its simplest form, it is a powerful live chat application that connects web visitors needing help, with the business’s FB admin/managers, via the Messenger Mobile app. This lets you respond literally anywhere. We set up your FB page, domain, website and Messenger chatbot with a custom message, branded color and style, as well as provide a tutorial so you know how to use it.

Instagram Account Creation

We build, verify and connect a new Instagram account to your FB Page. You will be able to post, advertise and respond to messages on your Instagram account without leaving your FB page. Includes Instagram profile graphics.

Advanced YouTube Channel

We will verify your domain and connect to YouTube Channel. Design custom graphics for your Youtube cover image as well as your Channel.  You may have done some of this stuff already but we include it with our Youtube service:

Verify YouTube Channel:  

Website & Social Media Integration in YT Cover:  

Search Engine Optimize Your Channel:  

Custom Username/URL:  

HUGE----Custom Layout for Returning Subscriber and New Visitor (Different Featured video and content area for each visitor):  

Homepage custom section layout for unique and engaging home layout:  

Branded Video Intros and Outros:  

Connect Google Analytics:  

Setup Video Cards:  

Custom Social Media Graphics

We will provide a simple icon design for BSP's profile pic on social media. It will simply be a representation of and taken from your existing logo. Because profile pics size from 200x200 all the way down to 32x32, you want something recognizable but not a photograph with are hard to make out at the smallest size (32x32). By having a profile icon, you are also able to consistently extend your brand with every business profile you create.

We will also create a custom cover image for GMB and for Facebook.

Secondary Social (Citation) Sites

Up to 10 citation sites including TripAdvisor, Pinterest, Twitter, LinkedIn, Yelp. These site profiles will be completely filled in including images, descriptions, categories, and video (if applicable). The listings will be claimed and verified.

 

Advanced Site Management

(Maintenance, Updates, Security & Hosting)

Custom Team (Support) SIte

We will create a simple Team/Support site with screenshots and screencasts that walk you through some of the pieces you would like to handle yourself to make using them simple and user friendly. These will be unique to your business and are created as needed based on what you want to do yourself and what you want to know how to do. We are also available via phone, text and email any day of the week, with an average response time under 2 hours.

Backend Access with Support Service

Upload your website content through WordPress’s basic interface. Digital Brick sets templates that auto-apply to the page or post so your content is still beautifully styled on the front end. No design skills necessary. We even walk you through how to upload content via screencast videos, bullet-pointed screenshots and, 1-on-1 virtual training sessions. We also provide full service support so if you make a mistake, have a glitch, or want to change an edit or workflow you just contact us directly and we make it happen.

Ramp Up Period

(If packaged with any website design or redesign) Includes 12 months of Digital Brick’s Advanced Management package (a $??? Value).

Site Map Submissions

We submit your sitemap to all the search engines monthly. This helps your site rank high in the search engine results.

Advanced Security

Websites today are under attack more than you realize. Our security features protect you from spam,  malware, brute force attacks, site injections, and more.

Secure Socket Layer (SSL Certificate

Google has made it imperative that all websites move to https:// instead of http://. They have begun to penalize websites in the search results. We include a basic SSL certificate so your site is always secure and up to date.

Daily Backups

Your site/content/hard work is always safe. We automatically backup your site to a unique server twice a month.

1 Hour Content Updates/Month

This can be an update of existing website content or used to launch new web content. You simply provide us with the web copy (wording) and any imagery you would like used for web pages, events, etc;  and we handle building it on the website. Turnaround time is typically under 24 hours.

A/B Split Testing

We will A/B split test any sales page from headlines to call-to-actions. This guarantees you are always improving your content for conversions.

Custom Platform Upgrades

As our platform releases new features and functionality we automatically integrate them to your site. This ensures your site is always one of the most modern websites online.

Google Search Console

We verify your domain with Google Search Console which helps you rank higher in the search engines.

Google Analytics Setup & Verification

We set up Google Analytics and verify your website. This provides you in-depth statistics about how your website is performing in the search engines and how your visitors are using your site so it can be optimized for maximum performance.

Superior Servers

Our servers are the fastest online and provide 99.9% uptime.

CDN (Content Delivery Network)

Your site always loads at lightning speed with our CDN which uses servers around the globe to serve locally saved versions of your content.

Advanced Site Management

(Maintenance, Updates, Security & Hosting)

Custom Team (Support) SIte

We will create a simple Team/Support site with screenshots and screencasts that walk you through some of the pieces you would like to handle yourself to make using them simple and user friendly. These will be unique to your business and are created as needed based on what you want to do yourself and what you want to know how to do. We are also available via phone, text and email any day of the week, with an average response time under 2 hours.

Backend Access with Support Service

Upload your website content through WordPress’s basic interface. Digital Brick sets templates that auto-apply to the page or post so your content is still beautifully styled on the front end. No design skills necessary. We even walk you through how to upload content via screencast videos, bullet-pointed screenshots and, 1-on-1 virtual training sessions. We also provide full service support so if you make a mistake, have a glitch, or want to change an edit or workflow you just contact us directly and we make it happen.

Ramp Up Period

(If packaged with any website design or redesign) Includes 12 months of Digital Brick's Advanced Management package (a $??? Value).

Site Map Submissions

We submit your sitemap to all the search engines monthly. This helps your site rank high in the search engine results.

Advanced Security

Websites today are under attack more than you realize. Our security features protect you from spam,  malware, brute force attacks, site injections, and more.

Secure Socket Layer (SSL Certificate

Google has made it imperative that all websites move to https:// instead of http://. They have begun to penalize websites in the search results. We include a basic SSL certificate so your site is always secure and up to date.

Daily Backups

Your site/content/hard work is always safe. We automatically backup your site to a unique server twice a month.

1 Hour Content Updates/Month

This can be an update of existing website content or used to launch new web content. You simply provide us with the web copy (wording) and any imagery you would like used for web pages, events, etc;  and we handle building it on the website. Turnaround time is typically under 24 hours.

A/B Split Testing

We will A/B split test any sales page from headlines to call-to-actions. This guarantees you are always improving your content for conversions.

Custom Platform Upgrades

As our platform releases new features and functionality we automatically integrate them to your site. This ensures your site is always one of the most modern websites online.

Google Search Console

We verify your domain with Google Search Console which helps you rank higher in the search engines.

 

Google Analytics Setup & Verification

We set up Google Analytics and verify your website. This provides you in-depth statistics about how your website is performing in the search engines and how your visitors are using your site so it can be optimized for maximum performance.

 

Superior Servers

Our servers are the fastest online and provide 99.9% uptime.

 

CDN (Content Delivery Network)

Your site always loads at lightning speed with our CDN which uses servers around the globe to serve locally saved versions of your content.